We bring clarity where others settle for noise

Your Board Wants Southeast Asia Growth.

You Don't Know Which Partners to Trust.

UK and European B2B firms expanding into Singapore, Malaysia, Indonesia, or Vietnam need one thing before they commit budget: the truth about who the real partners are, what they charge, and which ones will actually deliver.

Zenith Partners provides on-the-ground market intelligence from Singapore, Hong Kong, and Malaysia. 30 to 90-day results. No desk research. No generic reports. Just the evidence-backed clarity you need to move fast without wasting six figures on the wrong market entry strategy.

This is for you if:

✔ Your board has mandated Southeast Asia expansion in the next 6 to 18 months, but you do not trust what local partners or consultants are telling you.

✔ A bad partner choice in Asia can cost US$150,000+ in locked contracts, wasted setup, and lost revenue before you can restart.

✔ You would rather spend money on clarity now than waste it fixing avoidable mistakes later.

This is not for you if:

▸ You are still "exploring options" with no timeline or budget approval. We work best once internal alignment is in place.

▸ You are looking for a PowerPoint deck based on desk research. Our work is grounded in on-the-ground fieldwork and primary insights.

▸ You view Singapore, Indonesia, Malaysia, and Vietnam as a single homogeneous market. We take a different view and help clients prioritise each market appropriately

What You Get

Market Entry Intelligence

We map the territory before you commit budget.

• Partner shortlists (vetted for financial stability and market reach)

• Pricing benchmarks by segment

• Regulatory requirements (what it actually takes, not generic government copy)

• Introduction strategies that get you past the gatekeeper.

What You Get

Buyer Intelligence

If you are already in Asia but losing deals you should win, we find out why.

We speak directly to your target buyers under a neutral research banner and uncover the real objections, the competitors they prefer, and the pain points your pitch is missing.

Insights

Why UK and European Firms Start With Singapore

Singapore

Politically stable, English-speaking, and transparent. Singapore allows UK and European firms to validate demand, pricing, and positioning before committing to higher-risk regional markets.

Indonesia

With over 270 million consumers, Indonesia offers the largest addressable market in Southeast Asia, but requires local insight to navigate pricing, partners, and distribution effectively.

Malaysia

Malaysia is a regional base for electronics, industrial manufacturing, and shared services, offering cost advantages and operational depth when structured correctly.

Vietnam

Vietnam has emerged as a key China-plus-one destination for manufacturing, attracting firms seeking supply chain diversification and export-oriented growth.

Thailand

Thailand plays a central role in regional automotive and EV manufacturing, with established supplier networks and export infrastructure.

We help you validate demand in Singapore, then use that proof to enter the higher-risk, higher-reward markets where your competitors are still guessing.

Why Choose Us

Why Zenith Partners:

On-the-ground presence

We are Singapore-headquartered with an active presence in Hong Kong and the UK. Our work is conducted on the ground in Asia, allowing us to assess partners, validate assumptions, and move quickly when decisions need to be made — rather than relying on second-hand inputs or remote-only research.

Direct access and regional networks

We work closely with regional business chambers, trade associations, and industry networks across Southeast Asia. These relationships allow us to open the right conversations, validate credibility, and navigate local market dynamics in ways that desk research cannot.

UK-Asia translation, both ways

With a UK base in Bradford and teams operating across Asia, we understand the regulatory, commercial, and cultural gaps UK and European firms face when entering the region. We speak your language, operate in theirs, and translate both ways — so decisions are made with context, not assumptions.

FAQ

Common Questions

Why Start With Singapore?

It is transparent, English-speaking, and allows you to test product-market fit before tackling the regulatory complexity of Indonesia or Vietnam. Once you prove traction in Singapore, you have the case study to scale regionally.

Can you operate in my target country?

We have completed projects in Singapore, Malaysia, Indonesia, Vietnam, Thailand, the Philippines, Hong Kong, Australia, Cambodia, and India. We will confirm feasibility during discovery.

How long does a typical engagement take?

Delivery timelines typically range from 30 to 90 days, depending on the markets involved, scope of research, and depth of partner validation required. We confirm timing during the discovery call once objectives and constraints are clear.

Where is Zenith Partners located?

We are headquartered in Singapore, with offices in Hong Kong & United Kingdom

Next Steps

We accept a limited number of market entry engagements each quarter to preserve research quality and client focus. Q2 2026 capacity is limited..

Discovery calls are used to assess fit, scope, and timing. If we are not the right fit, we will tell you early and point you in the right direction.